BACKGROUND
Harley Davidson NYC is part of the globally renowned motorcycle franchise. Their dealers wanted to significantly increase their brand visibility to both tourists and locals alike.
Global Database
a big data analytics success or how to manage high load via data streaming and
custom indexing strategies
- Adobe Photoshop
- Adobe InDesign
- Adobe Ilustrator
- InVision App
- Sketch App
- PHP7
- HTML5 & CSS
- Gulp
- MySQL
- Laravel
BRANCH:
HORECA
LOCATION
Oldehove, The Netherlands
BRIEF
Harley Davidson NYC needed to significantly increase brand visibility to both tourists and locals. They commissioned BORN to create their flagship digital experience to drive in-store traffic and sell merchandise directly to consumers.
GOALS
Design and develop a fully responsive site within three months. Balance a mix of content and commerce. Transition between digital merchandise and in-store products.
CHALLENGE
RMinds needed to deliver the site on an accelerated timeline–we designed and developed a fully responsive site within three months. We were challenged to take a mobile-first approach to capture the high volume of tourists and impulse buyers.
THE RESULTS
We integrated critical functionality such as appointment creation, event registration, winter storage reservations, and product rental.
THE RESULTS
We integrated critical functionality such as appointment creation, event registration, winter storage reservations, and product rental.
SOLUTIONS
Capturing a flagship digital experience.
OUTCOME
The site launched to great success within a three-month timeline. Our final build with Harley Davidson gave the NYC site unique services that its customers could interact with while visiting the flagship store.
LONG-TERM VALUE
Harley Davidson NYC proved to be one of the brand’s first digital experiences to offer commerce capabilities for its small parts. The new website boasted powerful mobile and desktop functionalities, winning a W3 Gold Award for best in the General Website category.
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Mobiel gebruik voor het bezoeken van websites is de laatste jaren enorm toegenomen, en deze groei is er zeker nog niet uit! Daarom is een responsive website die automatisch naar alle apparaten schaalt nu een vereiste.